We Track Thousands of Brands’ Promo Codes. Here’s What’s Actually Out There.

Coupon sites are loud about the discounts they have and silent about the ones they do
not. We can do better than that, because we count.

Every brand page on this site is built from codes our system collects and re-checks on a
schedule. That means at any moment we can ask the boring question nobody asks: across every
brand we track, what do promo codes actually look like? Not the best one. All of
them.

Here is the answer, generated from our live index the moment you loaded this page.

Across those 2,611 brands we are tracking 22,410 promo codes and 4 deals that need no code — an average of 8.6 offers per brand. Figures generated automatically from our live index on July 15, 2026; they change every time our checks run.

Big discounts are common. Free shipping is not.

The first number surprises people: a large share of the brands we track have a code worth
20% off or more. Deep discounts are not rare — the coupon economy is built on them, and most
brands run one more or less permanently.

Now look at the free shipping row. It is a fraction of the first. A code that
takes 20% off your order is easy to find; a code that removes the delivery fee is
genuinely scarce.

That inverts how most people shop. On a small basket, shipping is the discount:
a £4.95 delivery fee on a £35 order is 14% of what you are paying, and a “15% off” code that
leaves the fee in place barely beats it. If you find a free shipping offer for a brand you
buy from often, it is worth more than its percentage suggests — see the brands that currently
have one on our free shipping codes page.

Student codes barely exist

The student discount row is the one we find most useful, because it contradicts an entire
genre of content.

Search for “student discount” plus almost any brand and you will find a page confidently
offering you one. Our index says student codes are vanishingly rare — a
tiny sliver of the brands we track have one in the form of a public code.

There is an honest reason for that, and it is not that brands hate students. Most brands
that do offer student pricing hand it to a verification service — Student Beans,
UNiDAYS, ID.me — where the discount is unlocked by proving who you are, not by pasting a
code. So there is nothing for a coupon site to list. Which does not stop coupon sites from
listing something.

When a page promises you “77% off with a student code” for a brand that runs no student
program at all, that number did not come from the brand. It came from a template.

What this tells you about coupon sites, including this one

Three things worth taking away:

1. A brand having “codes available” tells you almost nothing. The
   distribution above is what a healthy index looks like — plenty of percentage codes, few
   shipping codes, almost no student codes. Any site claiming a rich seam of all three for
   every brand is generating them.
2. The scarce thing is worth more than the big thing. Percentage codes are
   abundant; free shipping is not. Shop accordingly.
3. Absence is information. “We could not find a student code for this
   brand” is a useful, honest answer. We would rather tell you that than invent one — which
   is why our brand pages only ask about free shipping or student discounts when there is
   actually an offer to talk about.

How these numbers are produced

They are not typed by hand — they are read from our live index when the page renders, so
they change as codes appear and die. A code counts only while it is on a brand page; when a
code stops working, it comes off, and the brand quietly drops out of these counts.

We deliberately exclude two categories of junk that would flatter the numbers: offers
advertised as “up to X%” (a ceiling is not a discount), and implausible values above 90% off,
which in our experience are almost always test codes or a parsing error at the source rather
than a real offer. Read more about that in
how we verify coupons.

If you want the current picks rather than the statistics, start with the
biggest percent-off codes we can verify right now.