We Track Thousands of Brands’ Promo Codes. Here’s What’s Actually Out There.

Coupon sites are loud about the discounts they have and silent about the ones they do not. We can do better than that, because we count.

Every brand page on this site is built from codes our system collects and re-checks on a schedule. That means at any moment we can ask the boring question nobody asks: across every brand we track, what do promo codes actually look like? Not the best one. All of them.

Here is the answer, generated from our live index the moment you loaded this page.

Across those 1,565 brands we are tracking 13,733 promo codes and 0 deals that need no code — an average of 8.8 offers per brand. Figures generated automatically from our live index on July 15, 2026; they change every time our checks run.

Big discounts are common. Free shipping is not.

The first number surprises people: a large share of the brands we track have a code worth 20% off or more. Deep discounts are not rare — the coupon economy is built on them, and most brands run one more or less permanently.

Now look at the free shipping row. It is a fraction of the first. A code that takes 20% off your order is easy to find; a code that removes the delivery fee is genuinely scarce.

That inverts how most people shop. On a small basket, shipping is the discount: a £4.95 delivery fee on a £35 order is 14% of what you are paying, and a “15% off” code that leaves the fee in place barely beats it. If you find a free shipping offer for a brand you buy from often, it is worth more than its percentage suggests — see the brands that currently have one on our free shipping codes page.

Student codes barely exist

The student discount row is the one we find most useful, because it contradicts an entire genre of content.

Search for “student discount” plus almost any brand and you will find a page confidently offering you one. Our index says student codes are vanishingly rare — a tiny sliver of the brands we track have one in the form of a public code.

There is an honest reason for that, and it is not that brands hate students. Most brands that do offer student pricing hand it to a verification service — Student Beans, UNiDAYS, ID.me — where the discount is unlocked by proving who you are, not by pasting a code. So there is nothing for a coupon site to list. Which does not stop coupon sites from listing something.

When a page promises you “77% off with a student code” for a brand that runs no student program at all, that number did not come from the brand. It came from a template.

What this tells you about coupon sites, including this one

Three things worth taking away:

1. A brand having “codes available” tells you almost nothing. The distribution above is what a healthy index looks like — plenty of percentage codes, few shipping codes, almost no student codes. Any site claiming a rich seam of all three for every brand is generating them.
2. The scarce thing is worth more than the big thing. Percentage codes are abundant; free shipping is not. Shop accordingly.
3. Absence is information. “We could not find a student code for this brand” is a useful, honest answer. We would rather tell you that than invent one — which is why our brand pages only ask about free shipping or student discounts when there is actually an offer to talk about.

How these numbers are produced

They are not typed by hand — they are read from our live index when the page renders, so they change as codes appear and die. A code counts only while it is on a brand page; when a code stops working, it comes off, and the brand quietly drops out of these counts.

We deliberately exclude two categories of junk that would flatter the numbers: offers advertised as “up to X%” (a ceiling is not a discount), and implausible values above 90% off, which in our experience are almost always test codes or a parsing error at the source rather than a real offer. Read more about that in how we verify coupons.

If you want the current picks rather than the statistics, start with the biggest percent-off codes we can verify right now.